description:

Chipsy Packaging Rebranding (CGI Personal Project) We had the pleasure of working on designing new packaging and typo. Proposals for Chipsy Egypt. Our goal was to give the brand an evolutionary visual upgrade that carried forward its original resemblance with colorful traditional patterns inspired by original designs. and at the same time, we approached to make the Identity visually more contemporary, unique, and eye-catching. Using new Dynamic-shaped curvatures and illustrations with a touch of vibrant color palette overall. The same visual style has been applied to all packages so that they can all stand together on the shelf as a consistent group