From the Heart of Brazil
RIO, Key Visual for Nespresso, I wanted to highlight Nespresso capsule and make it looks like a rare stone. I got my inspiration from movie scenes as we always see a shocked worker raising a rare diamond under sun rays to check and of course animation movies that transfer wings to hands in artistic way.
Visual Started with sketches for a bird holding a capsule in forest theme. It was a challenge to draw full wing without any assets or stock images. I loved to present it through a stylized direction to make it more cartoonish.
