Where does it come from?

The objective of this campaign was to visually express the immersive power of Gear VR, emphasizing how it doesn’t just simulate a virtual world — it teleports users into it. The brief required visuals that would make the audience feel like Gear VR puts them directly inside real, tangible environments — whether it’s warzones, prehistoric jungles, or tactical combat missions. The core message is that Gear VR doesn’t just play a game; it places you inside the game’s world.

To solve this, I created a cinematic series of visuals showing a Saudi man in traditional attire seamlessly integrated into intense and dynamic game-like environments. By contrasting his real-world identity with surreal, game-driven scenes — including a battlefield, a SWAT mission, and a jungle with dinosaurs — I crafted a direct visual metaphor of VR’s teleportation power. The man stands calm yet connected, holding a controller or torch, visually grounding the idea that Gear VR doesn’t just simulate reality — it place